Botanical modernism
A good idea.
A great identity.
A thoughtfully made collection of brand identities.
Find your inspiration. Make it your own.
Build something that feels like you.
48 visual worlds.
One open library.
Original identity kits, self-hosted fonts, installable website themes, and the tools to make a good starting point yours.
View the repositorygit clone github.com/arssshi/openformbuilding in publicOriginal marks. Considered type. Everything belongs.
Find your kind of different.
A clear idea. A complete identity.
A better starting point for your next thing.
Orbital optimism
Light as structure
Constructive disruption
Joyful object culture
Sunlit heritage
The field journal
Precision in motion
The independent imprint
Generosity in print
Signal infrastructure
A slower kind of sunshine
Follow a feeling.
Different moods.
The same room for possibility.
Earthbound
Rooted in nature. Made for a gentler world.
02 / 6 identitiesFuture forward
Fresh perspectives for what comes next.
03 / 6 identitiesLess, but better
Quiet confidence. Nothing unnecessary.
04 / 6 identitiesLoud & clear
Big ideas that refuse to blend in.
05 / 6 identitiesHappy accidents
A little unexpected. A lot of personality.
06 / 6 identitiesQuiet luxury
Thoughtful details. Lasting impressions.
07 / 6 identitiesType stories
For words, worlds, and points of view.
08 / 5 identitiesBack to good
Old-school warmth. Entirely new possibilities.
Made to inspire.
Ready to build.
A complete system without the complexity.
Take the good idea all the way to your website.
Find your starting point.
Explore the mark, typography, palette, and the feeling that holds them together.
Make it feel like you.
Try your words. Use the original files. Adapt the system to your actual project.
Take it to the web.
Install the local theme, or give your coding assistant the exact implementation prompt.
Open by default.
Simple by design.
Are these brand identity kits really free?
Yes. The original logos, artwork, palettes, and design information are released under CC0. Theme code is MIT, and the local fonts retain their included SIL Open Font License notices. Personal, client, and commercial projects are welcome.
What do I get in a complete kit?
Each kit contains 30 primary files: editable SVG logos and applications, named colors, typography, design tokens, scoped CSS, working website and component references, an installer, and clear implementation instructions. Original font files and license notices are included too.
Can a coding assistant install the theme for me?
Yes. Extract a kit where your assistant can read it and ask it to install that identity using AI-PROMPT.md. The prompt supplies exact paths, values, components, and verification steps. The installer copies the files; the assistant maps the design onto your existing application.
How should I use these for design inspiration?
Explore the relationship between the mark, type, color, and spacing. Compare identities by style or collection, try your own words in the type playground, and open the real website reference. Use a complete system as a starting point, then adapt it thoughtfully to your own content.