01
Useful on the way
A focused set of things that make a journey feel easier.
GOODS FOR THE ROAD / NOTES FROM THE WAY
Take the long way.Bring good company.
The long way is the good way. Made for the scenic approach.
A coherent little world
The road-ready collection
Made for the scenic approach. The long way is the good way.
02
Routes worth the time
Notes for taking a more curious road.
03
Keep going, well
Practical design with the warmth of a familiar companion.
The point of view
The long-road outfitter.
Winding route illustrations, old road-sign geometry, stitched-looking badge frames, and sturdy condensed lettering. A practical travel world with a richly nostalgic landscape.
- 01The pennant always points right and uses the full-height mast.
- 02Frame display headlines with badge-like rules and a small route label.
- 03Use roadside teal sparingly against the warm main palette.