01
Start close to home
Small, useful actions that begin with the people around you.
GOOD PEOPLE / SHARED POSSIBILITY
A little good.A lot of together.
A little good goes a long way. Something good to be part of.
A coherent little world
The neighborhood noticeboard
Something good to be part of. A little good goes a long way.
02
Make room for others
A community that gets better with every different perspective.
03
Keep the good going
Share an idea, a skill, a little time, or a helping hand.
The point of view
Generosity in print.
Embracing shapes, riso-style overprinting, neighborhood notices, and welcoming rounded lettering. Warmth comes from the sense that many people belong here.
- 01The smile remains open at the top; do not turn it into a closed badge.
- 02Write calls to action in everyday language and sentence case.
- 03Use lavender and tomato in separate blocks, with plum linking the layout.